How does GDN find out the target customer group for the enterprise?

Google Display Network (GDN), also known as the multimedia network, refers to more than two million websites and Google-related applications that can display Google ads. Examples include sites and applications such as YouTube and Gmail, as well as news pages and blog forums. GDN can reach more than 90% of the world's Internet users, and it is a very large advertising network.

How does GDN find out the target customer group for the enterprise?

First, GDN will find the target customer group through keywords and topics, and Google Ads will use content comparison to compare according to the keywords you set and the theme of the advertising campaign, so that you can find suitable potential customers more accurately. To increase the conversion rate and sales rate of the enterprise.

In addition, you can also choose where to place GDN advertisements to reach your advertising targets more accurately. You can also use remarketing (Remarketing) to find potential customers who are interested in your products, and display advertisements to specific customer groups on the GDN website, such as setting up "objects with similar interests" or "target objects with consumption intentions" to accomplish your advertising purposes.

GDN also provides a variety of advertising formats, including image ads, responsive ads, app ads, and Gmail ads. Each advertising method can attract different customer groups and bring various advantages to store operations.

But one thing to note is that some ad formats will only display ads on mobile devices, and not all websites may accept image ad formats, so brands need to be careful when placing advertisements to ensure advertising effectiveness.

I hope everyone can make good use of GDN advertising to inject more potential customers into the brand. Bigwave Media has always adhered to the development policy of "professionalism, customer first, and following the trend", and it is believed that it will be able to use the wave after wave of digital marketing solutions to help you move forward and become your effective digital marketing partner!