Remarketing targets specific groups of people to re-advertise, such as followers, existing customers, etc., in order to get them learn about or purchase the products or services again. Remarketing is not limited to single platform. Google, social media, YouTube and other marketing channels can be used to generate additional sales through remarketing.
Keep in touch with customers
Customers may not stay after purchasing your products/services and become your loyal fans. You can maintain communication with them through remarketing strategies.


Keep customers coming back
Based on the past behavior of potential customers on the web, remarketing can target their interests/needs and enhance their appeal.


Increase conversion rate
By understand the preferences and nature of existing customers, you can increase their chances of purchasing/re-purchasing.


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