YouTube Advertisement uses video as a guide, inserting ads into the video can increase audience’s awareness of the brand. YouTube has become the second largest search engine in the world, with a large number of active users viewing videos on the platform every day. According to Digital Hong Kong’s report on social media usage in the first quarter of 2021, YouTube has become the most used social media in Hong Kong, surpassing Facebook, providing that YouTube is an indispensable platform for brand development and brand awareness.