SEM ranking is closely related to your Google Quality Score

What is Google Rating? How will it affect your SEM rankings?

SEM is to promote your website by placing search engine advertisements and bring in traffic. Brands need to continuously invest resources and maintain high-quality content to maintain traffic. And Google will evaluate the cost and ranking of advertisements, so it has designed a Quality Score for scoring (Quality Score). When you have a high score, your ad can still rank at the top even if you only pay a small amount of money. On the contrary, if you get a low score from Google, even if you are willing to spend more money, your ad will not rise to the top position.

Google evaluates your score based on factors such as:

1. Click-through rate: Google Ads will use search keywords, devices and other factors to calculate; keywords and ad content with low click-through rates should be replaced regularly.

2. The experience of visiting the website: For example, whether the content of the user matches their search keywords, website history, whether the website is convenient to use, speed test, etc. will affect the Quality Score when they visit the website.

3. Advertising relevance: When writing an ad content, we should pay attention to whether the ad content have contains keywords, and the title copy should be smooth, and we must also use different related word comparisons appropriately. And also different phrases have dedicated advertising copy.

Since Quality Score has a great relationship with ad ranking, poorly managed promotional activities with low scores generally have poor ROI (Return On Investment). Therefore, it takes a lot of time to prepare before launching SEM, the purpose is to get the most website traffics at the lowest cost.

As your Digital Marketing partner, Bigwave Media has always adhered to the policy of "professionalism, customer first, and following the trend" to help you keep moving forward with wave after wave of digital marketing solutions!