Meme Marketing: A New and Modern Approach

What is Meme Marketing?

Do you have an image in your mind when people talk about the corgi meme? People like meme because of its humorous message and relatability. When talking about memes, we think about the viral and humorous images, videos or songs on social media. But have you ever imagined memes could also be a marketing strategy?

Memes have already penetrated into every corner of the digital world. Memes have evolved from an internet cultural phenomenon into an innovative, popular and effective marketing tool. In the fast-paced world of digital marketing, staying relevant and resonating with your audience is the key to success. Therefore, memes have their uniqueness and advantages. A new and innovative strategy that has gained immense popularity and effectiveness is meme marketing.

Memes are highly relatable and shareable to most of the audience on social media, giving brands a huge edge to improving their popularity and build-up connections with their audience. Meme marketing leverages popular memes to create engaging content that resonates with a specific audience. Memes often spread rapidly through social media platforms, making them an effective vehicle for brands to achieve promotion objectives. 

Benefits of Meme Marketing

1.    Cost-effective

Cost-effective is one of the biggest advantages of memes because memes are easily created and does not have to be original. By adding a bit of brand content within a meme, businesses can use it to promote their products on their social media platform accounts. Therefore, memes can save companies a lot of time in creating content with very low cost and design requirements, while increasing brand exposure and achieving the brand's marketing goals.

2.    Creates connection with audience

Watching memes to relax is one of the main reasons why people browse on Facebook or Instagram. Memes have lots of attention because they are highly relatable and create connections between users. It is a modern and unique way to communicate complex emotions and feelings, creating a sense of community in the digital world. Meme marketing allows brands to participate in this unique way of communication to promote their products. 

1. 3. High engagement
2. 
   When we see funny memes on social media, many of us share them with our friends. That’s how we react to good memes, we stop scrolling on the phone and engage with it. Brands can utilize this feature of memes for promotion and generate a huge amount of awareness in a short period of time.

As your Digital Marketing partner, Bigwave Media has always adhered to the policy of "professionalism, customer first, and following the trend" to help you keep moving forward with wave after wave of Digital Marketing solutions!