How can GA4 help customers?

Google announced that from July 2023, the new version of GA4 will completely replace UA and stop processing the data of the old version. What are the advantages of GA4?

Both UA and GA4 are very helpful to website operators. The application scenarios of GA4 are web pages and applications, while UA only has web pages. In terms of user indicators, GA4 has added elements of active users, which will automatically evaluate the interaction between users and your website content, such as web browsing, scrolling, external link clicks, site searches, video playback, file downloads, and form interactions. In addition, GA4 has also added a "data stream", which can connect to various data sources (webpage, iOS, Android) of GA4, and set and modify events and Google code.

"In-depth analysis" can be said to be one of the biggest highlights of GA4. It uses machine learning technology and custom conditions to detect abnormal changes or new trends in the data, and help users interpret the data and take action.

The core logic of the new GA4 attaches great importance to user participation. Its optimization focuses on cross-device and cross-platform tracking, and pays more attention to user interaction and participation. The purpose is to be closer to the habit of modern people using multiple devices. User behavior is used as the core of constructing data and tracking forecasts, instead of focusing on website traffic as in the past.

For example, consumers may use their mobile phones to browse products on the brand’s app when they go to work in the morning, and use their laptops to place orders on the brand’s official website when they get home in the evening. If such a customer journey is on UA, it can only be traced to the consumer. The data on the official website, but GA4 can integrate the data of the app and the official website to help brands track and understand the real consumption journey of customers from multiple angles. It can also further predict consumer behavior and strengthen the connection with Google Ads. Precisely push advertisements to audiences.

I hope everyone can make good use of GA4 to analyze customers more accurately for the brand. Bigwave Media has always adhered to the development policy of "professionalism, customer first, and following the trend". I believe that we will be able to help you move forward with wave after wave of digital marketing solutions and become your effective digital marketing partner!