How to conduct digital marketing in a better way by using AI?
The technology is developing rapidly. In this day and age, apart from using the traditional way – internet to deal with our daily problems, we can make use of Artificial Intelligence (AI) to solve any problems that we might encounter in our daily life. The rapid development of AI of these recent years and its level of intelligence makes everyone wonder whether AI will replace most of the human efforts in the future, particularly of the construction workers, warehouse workers and accountants. Additionally, a social humanoid robot developed by Hanson Robotics – Sophia has once declared that robots will eliminate human. This act is not only catching everyone’s attention on AI and robotic development, but some of us are also doubtful and afraid of the AI technology.
Nevertheless, even we all are under the flurry of being replaced by AI technology, the technological development will never stop. Nowadays, it is believed that most of us have used AI technological products such as ChatGPT in our daily life. When these technologies are easily accessible, how can we make use of them to assist our works? In digital marketing, what is the role of AI? Is it possible for AI to help? Bigwave, your 24/7 digital marketing partner will now answer these questions!
- 1. Understanding your clients, improving the efficiency of personalized marketing
First of all, Big Data has a close correlation with digital marketing, and AI can help in analyzing the Big Data. Digital marketing emphasizes exposure to target customers. The more numbers of the advertisements’ occurrence, the greater the opportunity for target customers to purchase related products or services. Simultaneously, the brand awareness can be also enhanced. This is a successful digital marketing campaign. In order to achieve a successful digital marketing campaign, we need help from Big Data since Big Data can help in analyzing the preferences or behaviors of the potential clients or target customers, and hence to adjust the types or times of the advertisement placements. It can be referred to personalized marketing. With AI, Big Data cannot only be analyzed precisely and quickly, but AI can also track the behavior and feedback of the target customers or general consumers in real time, which can improve the accuracy of the advertisement placement and improve the efficiency of personalized marketing as well as the digital marketing campaign.
- 2. Getting key information, making a correct decision
Aside from improving personalized marketing, with the use of AI technology and Big Data, the entrepreneur can make a correct decision more easily. The success of digital marketing also emphasizes the entrepreneurs’ understanding of the market as well as the consumers. In the previous paragraph, the result of making use of both AI and Big Data – the improved efficiency of personalized marketing has been mentioned. In addition, there are also many benefits of making use of these two tools. AI can analyze the current market situation, track the current market trend or even track the competitors’ dynamics! Under the combination of AI technology and Big Data, key information is gained and the entrepreneur can understand the current market situation more macroscopically in order to predict the future trend of the market as well as to make a precise marketing decision.
- 3. 24/7 service, improving the customers’ experiences
Apart from improving the personalized marketing and helping the entrepreneurs to understand the market precisely by making use of AI technology and Big Data, the customers’ experience is also an important role of digital marketing. To improve the customers’ experience, the quality of customer service should be ensured. And AI technology can be applied to the customer service, such as being an AI customer service to provide 24/7 customer service to the customers, which can improve the customers experiences and the brand awareness or image.
When Hong Kong market is being more competitive in these recent years, almost every brand will make use of digital marketing to promote their brand or services, but have you thought of how to be outstanding among all competitors? AI might be your useful tool in the perspective of advertisement placement, marketing decision and customers’ experiences – an all-round optimization of your digital marketing plan.
Bigwave, your 24/7 digital marketing partner
AI customer service might be your clients’ 24/7 service support, and Bigwave is your 24/7 digital marketing partner!
Bigwave Media will always be your digital marketing partner, with the spirit of “Professional, Customer First & Trend Following”, helping you keep moving forward by offering wave after wave of digital marketing solutions!
