It is suitable for a company to have the resources to build its digital marketing team, be familiar with the industry, and have a full grasp of the company's data, regardless of the quality of its products/services. However, not all companies are well resourced. Therefore, most SMEs and start-ups which wish to take advantage of digital marketing will turn to the companies with the expertise and experience to achieve their promotional goals.
So how can we tell if a digital marketing company's strategy is effective in helping you promote your brand and drive sales?

1. 1. Set Clear Marketing Targets

 

There are many different types of digital marketing, including Search Engine Marketing (SEM), social media marketing, content marketing, and email marketing, each of which achieve other objectives and results. For example, social media marketing may introduce teenagers who are frequent social media users to the brand. In contrast, email marketing is aimed at existing customers who have already collected personal information to keep them up to date with the latest company offers and products.

 

The two main objectives of promoting a brand and driving sales are relatively vague and ambiguous and need to be quantified into metrics for us to know how effective they are. For example, likes, retweets, comments, click-through rates, etc., are all quantified metrics that we can use to see how well the promotion is working. If a digital marketing company does not analyze your objectives and directions, create quantifiable metrics and explain why, even with digital marketing tools, there is no way to know how effective they are and promote your brand further.

 

1. 2. Targeting Potential Customers

 

When a company's product/service meets someone's needs, that person will then become your customer. However, when consumers are faced with thousands of companies, products, and services, they need to know the product's features, its benefits to them, and its price before they can make a purchase decision, and vice versa. Therefore, companies need to look for people with potential needs for their products according to their characteristics.

 

• 2.1. Potential New Customers

 

Digital marketing companies will analyze different product demographics' online and offline characteristics and target their advertising and resources accordingly. For example, teenagers use Instagram more commonly, while LinkedIn is more common in connecting business needs. Therefore, if there is a mismatch of resources, placing advertisements for products marketed to teenagers on the LinkedIn platform will not help increase sales and may even damage brand image.

 

Once the target audience is targeted, you need to create appropriate attention-grabbing content that accurately communicates the product's message value, benefits, how it meets a need, solves a pain point, etc., to motivate them to buy.

 

• 2.2. Existing Customers (or having interactions before) (Remarketing)

 

In addition to new customers, it is also essential to maintain existing customers' trust and repeat business. We may use email, website guides, and other contacts t ore-engage with previous customers and analyze their preferences based on past purchases to drive sales back up.

 

2. 3. Continuous Follow-Up

 

Digital Marketing is not a one-off advertising strategy. Changes in the market data, data collected, and changes in potential customers' preferences will all affect the effectiveness of the original campaign. For example, suppose teenagers' usage of a social media platform is decreasing. In that case, it means that the resources invested in that platform may not be able to attract more attention from them. It will be a waste of time and cost if not adjusted in time. Therefore, digital marketing companies need to regularly track data, analyze, and modify it to maximize their advertising effectiveness.

 

Bigwave Media as your digital marketing partner, with the spirit of "Professional, Customer First & Trend Following," will help you keep moving forward by offering wave after wave of digital marketing solutions!