Digital Marketing Vs Offline Marketing

When traditional marketing methods are not effective, are you eager to innovate and change in the new digital era?

With the rapid development of technology, Internet has already become an indispensable part of our life. We can get the latest news from all over the world, location is no longer a barrier for us. From the launch of a new limited-edition handbag by a certain brand to the social issues that affect the world, we can get the most updated information through online social media and different online advertisements.

Therefore, in the era of network-based, digital marketing becomes a popular trend.

You may not have heard of digital marketing, but you definitely have seen it before. SEM ads pop up when searching for keywords on Google, Display Ads pop up when browsing web pages, video ads pop up when watching videos on YouTube, post ads that appear on Instagram and Facebook, etc. Digital marketing has already infiltrated every corner of our lives. By analyzing data, we can obtain information about users' behaviors, habits, interests, etc. Therefore, we can adjust our marketing strategies, and recommend suitable products in order to increase brand product sales.

It shows that digital marketing has an important role in the recent marketing industry. If you want to stand out in the ever-changing market, relying on offline marketing plans is far from enough. Only by combining the power of digital marketing with traditional marketing methods can brands catch up with the trend and stay competitive.

Here is the difference between digital marketing and offline marketing.

1. 1. Breaking the barriers of time and space

In the past, brands relied on traditional marketing methods to enhance brand image and promote new products, for example, advertising in newspapers, setting up banners or advertising boards outside shopping malls, bus stops, and streets, holding exhibitions, and other marketing activities, etc. It is true that traditional offline activities can reach a certain number of people, but such promotional activities are easily limited by location. Without online advertising, only residents who live nearby, or those who travel to the place, are likely to be exposed to relevant advertisements.

With the promotion of digital marketing, it can break the barriers of space and time. People who are exposed to advertising are no longer limited by geographical location. It can greatly increase the relevant number of people who are exposed to the advertisement. At the same time, it can increase brand awareness which let more people know about the launch of the new products, increasing the promotion effect.

1. 2. Easy to measure
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By using digital marketing, we can analyze the effectiveness of different online promotions, and manage the distribution of resources. When the total cost of the advertisement is too high, we can immediately adjust our marketing promotion strategy and solve the problem at its root, such as changing the relevance of keywords, fixing the settings of the targeted audience, etc. To ensure that online advertising can maintain the best cost-effectiveness.

In some offline marketing methods, such as setting up fixed booths, distributing leaflets, etc., we can only estimate the number of people who will be exposed to this advertisement based on previous experience, but it is difficult for us to have accurate statistics to analyze the efficiency of a publicity campaign.

Through digital marketing, we can calculate the traffic of the website and the final conversion rate from data such as impression, reach rate, click rate, stay Time, etc., We can analyze the performance of our ad, and make quick adjustments.

1. 3. Targeted specific clients
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Relying on offline marketing, we can only conceive promotion activities based on the past consumption data of the public, which may not be able to cater to consumers' preferences. Therefore, the conversion rate of offline promotion activities is low.

Instead, by using digital marketing, we can target our consumers with age, gender, region, preferences, etc., making it easier to reach potential consumers and drive them to buy more products.

Bigwave Media will always be your digital marketing partner, with the spirit of “Professional, Customer First & Trend Following”, helping you keep moving forward by offering wave after wave of digital marketing solutions!