In the past two years, affected by COVID-19, many offline marketing activities have been forced to suspend, and many companies have actively developed digital marketing. Here is a summary of the reasons why some brands' digital marketing strategies fail. It helps you avoid making the same mistakes and improve the effectiveness of the digital marketing of your brand.

1. 1. Not giving enough time
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Many brands are eager to achieve success when they just started to use digital marketing. They want to gain a lot of exposure to the brand, greatly increase the click-through rate of the website and increase the sales volume in a short period. The common phenomenon is that they will give up adopting digital marketing strategies one to two months after the launch of the advertisement. As the brand may found that the conversion rate of the advertisement was not ideal, and the exposure of the advertisement did not significantly increase the number of sales.

However, it takes time for the advertisement to be effective as normal consumers need time to understand the highlights of the product. They will finally buy the products after their long-time evaluation of the products..

The advantage of digital marketing is that it allows consumers to have more opportunities to be exposed to advertisements, to have a deeper understanding of the advertised products, and shorten the time they need to consider when purchasing products. After a consumer browses an advertisement for the first time, the system will store a record of the consumer's exposure to the advertisement information.

Through the online marketing strategy, the system will re-recommend related or identical advertisements to consumers based on previous consumers' online habits, interests, and other data. Therefore, consumers have more chances to reach the same advertised product information which can easily stimulate consumers' desire to buy, thereby increasing the sales volume.

So, to succeed in online marketing, brands need to be patient and need to spend enough time for their ads to be effective.

2. 2. Ignore the importance of testing

With the rapid development of the Internet, to maintain the competitiveness of online business, brands need to continuously adjust their online marketing strategies, such as the content, form, and placement of advertisements. However, one of the reasons for poor online marketing results is that many brands take no notice of the importance of testing.

Sometimes, it is difficult for us to grasp the interest of consumers, so there is a need for testing. Through different tests, we can improve the quality of advertising frequently and attract more potential customers.

Given this, A/B testing has become very common in the digital marketing industry in recent years. Through testing, the marketing team can understand the thoughts of consumers so that they can select suitable options and maximize the effectiveness of the campaign.

For example, the ad team came up with two possible campaign options for an upcoming ad, black and yellow as the background for the ad, but wasn't sure which color would be more appealing to customers. Through A/B testing, we will get different data, such as the click-through rate of the two colors, stay time, etc. Therefore, we can conclude which design is more in line with consumers' preferences through the analyzed data provided by google ads.

Through A/B testing, we can adjust and improve advertisements according to consumers' reactions, improve the quality of advertisements, and boost the click-through rate of advertisements. As a result, the sales volume of the product increase.

3. 3. The low quality of advertising content

Continuously updating and providing high-quality and useful content can draw consumers' attention, thus increasing the possibility of sales conversion. One of the common mistakes is that brands generally do not emphasize the quality of the advertising content.

The higher the creative quality of the ad, the more consumers can be attracted. If the brand does not provide useful information and eye-catching visual graphic in the advertisement, it is difficult to show the selling point of the products and the brand’s image to potential customers to draw their attention to consumers. The advertisement will have a low click rate and conversion rate even if there are good exposure rate.

Therefore, to maintain the quality of advertisements and satisfy consumers' expectations. The brands not only need to provide information relevant to the audience but also need to enhance the quality of text and pictures.

Avoid making similar mistakes and improve your brand's digital marketing effectiveness!

Avoid making the same mistakes by understanding the three common mistakes! Bigwave Media will always be your digital marketing partner, with the spirit of “Professional, Customer First & Trend Following”, helping you keep moving forward by offering wave after wave of digital marketing solutions!